LIBERTY ALIVE®

(04)

Project Information

Bringing to life a long-dormant destination in Perth’s CBD, Liberty Alive! presented by Otherside Brewing Co was
the activation the city was longing for. A month-long series of live music gigs combined
with a laneway activation, art, DJ’s, family fun and of course, great beers.

We crafted a brand identity
that portrayed the festival's creative, edgy, and immersive nature while paying homage
to the retro palette and raw
feel of the heritage venue
and laneway. In addition to
the brand ID, we developed
a suite of digital assets, social posts, teaser videos, printed posters and merch.